Social Media Strategy and Content workshop

This Social Media Strategy and Content workshop allows delegates to document their learning, content themes and plan, via the workbook provided whilst creating ready to use social media content.

Delegates should bring a Smartphone with access to their chosen App Store and Camera functionality.

Digital Marketing Workbook

Interactive Social Media Strategy and Content workshop

Glasgow April 23rd and 24th 2020: Double Tree Hitlon

Delegates create their own social media content plan during the workshop guided by an experienced facilitator.

A workbook will be supplied for completion of strategy exercises and documentation of content themes.

Content will be sourced (free) and created that can be used in social posts, blogging and potentially future campaigns.

Day One

What is Marketing?
The Evolution of Social Marketing
Social Media Marketing Goal Setting
Customers First – Demonstrate you Solve their Problem
Humanise your Brand for Social Media
Content Marketing Themes
Be Social on Social Media & Community Build
Case Study Content

Day Two

Canva and Content Creation Apps
Practical Content Creation Session
Smartphone Photography
Video Creation
Practical Content Creation Session
Digital Assets and Branding Continuity
Customer journeys and campaigns
Measuring success with analytics

  • I attended a two day Digital Marketing course run by Lesley at the Innovation & Technology Centre, Strathclyde University . This is the best practical course I have ever attended, presented in an engaging, fun and understandable way with lots of interaction amongst those attending.

    Elizabeth MartinElizabeth Martin Tweed