The Hideaway Experience

The incredible Hideaway Experience is in the heart of Angus, Dundee. It’s couples luxury accommodation like no other.

Looking to expand their business, they approached Lesley Wood of LMW Consulting to help direct them in developing a new brand and web presence.

Getting Started

Before developing the website, Lesley advised The Hideaway Experience to first develop a digital strategy to help inform the website brief and supporting marketing activity.

Strategy development with Lesley led to the requirement to review and upgrade the brand identity as the previous brand was no longer fit for purpose.

LMW Consulting Solution

Lesley delivered a range of support services and staff training that included:

  • Development of brand and customer personas
  • Targeting influencers to reach target markets
  • A digital marketing brief
  • Supplier tendering and appointment
  • Digital Marketing training at a bespoke 2-day course

Project Outputs

The Hideaway Experience have not only launched a new brand identity, but a new look and feel across the entire business on and offline, with the addition of a revised social media marketing strategy.

The Hideaway Experience have a product better positioned to reach their new target market.

Best of all, with first hand product experience, we can confirm it’s truly amazing! ♥