This Digital and Social Media Marketing workshop allows delegates to document their learning via the workbook provided.

For example, as search engine optimisation is explained, delegates complete on-page copy for their own web page(s).

A full set of templates including a marketing calendar and a formal marketing plan are provided.

Interactive 2-day Digital Marketing Workshop

Glasgow – September 2019

Delegates create their own digital marketing plan during the workshop guided by an experienced facilitator.

A workbook will be supplied for completion along with a digital marketing report template for revision and completion.

Content will be sourced (free) and created including a blog and social media posts.

Day One

What is marketing?

The evolution of digital marketing and communication

Confirming your product or service – what’s the customer benefit?

Marketing goal setting

Customers first – how does your marketing message demonstrate you solve their problem

Evolving your brand on Social Media

Brand asset review

The key social media platforms – how to network, advertise and measure social media

Day Two

Why and when you should use # hashtags

Finding social media influencers

Search engine optimisation (SEO) and Google Adwords

Blogging

Website structure and user experience

Learn Canva and source quality imagery

Customer journeys and campaigns

Measuring success with analytics

Receive online workbook, all slides and templates

I attended a two day Digital Marketing course run by Lesley at the Innovation & Technology Centre, Strathclyde University . This is the best practical course I have ever attended, presented in an engaging, fun and understandable way with lots of interaction amongst those attending.

Elizabeth MartinElizabeth Martin Tweed