Digital and Social Media Marketing Training

This Digital and Social Media Marketing workshop allows delegates to document their learning via the workbook provided.

For example, as search engine optimisation is explained, delegates complete on-page copy for their own web page(s).

A full set of templates including a marketing calendar and a formal marketing plan are provided.

Digital Marketing Workbook

Interactive 2-day Digital Marketing Workshop

Glasgow – September 2019

Delegates create their own digital marketing plan during the workshop guided by an experienced facilitator.

A workbook will be supplied for completion along with a digital marketing report template for revision and completion.

Content will be sourced (free) and created including a blog and social media posts.

Day One

What is marketing?
The evolution of digital marketing and communication
Confirming your product or service – what’s the customer benefit?
Marketing goal setting
Customers first – how does your marketing message demonstrate you solve their problem
Evolving your brand on Social Media
Brand asset review
The key social media platforms – how to network, advertise and measure social media

Day Two

Why and when you should use # hashtags
Finding social media influencers
Search engine optimisation (SEO) and Google Adwords
Website structure and user experience
Learn Canva and source quality imagery
Customer journeys and campaigns
Measuring success with analytics
Receive online workbook, all slides and templates

  • I attended a two day Digital Marketing course run by Lesley at the Innovation & Technology Centre, Strathclyde University . This is the best practical course I have ever attended, presented in an engaging, fun and understandable way with lots of interaction amongst those attending.

    Elizabeth MartinElizabeth Martin Tweed