Founded in 2013, Elizabeth Martin is a contemporary ladies retail collection using 100% British resources. All products are designed by the founder, Elizabeth Martin.
Having expanded the collection, Elizabeth’s desire was to increase brand awareness and online sales.
LMW Consulting was appointed as Marketing Consultant to help better establish the Elizabeth Martin brand on the digital high street.
Elizabeth Martin Requirements
Pursing Elizabeth’s ambition required:
- A new and improved brand identity
- An ecommerce website with improved user experience
- Facebook advertising to target identified customer segments
- Digital marketing training to implement a marketing plan
LMW Consulting Solution
Working with a pre-appointed web development agency, LMW Consulting supported Elizabeth Martin to create a supplier brief, sitemap and wireframes. Thereafter, helped populate and launch the new ecommerce site whilst driving traffic via organic search engine optimisation and Facebook advertising.
To support additional activity Elizabeth Martin attended the 2-day Digital Marketing course delivered by LMW Consulting designed to help delegates complete their own cross platform marketing plan.
After receiving a beautiful new brand identity from Adrienne Kerr, the new Elizabeth Martin ecommerce site was launched!
As well as selling online, Elizabeth is now active across Twitter, Facebook and Instagram.
‘A fresh look at Marketing’ was the headline and it certainly lived up to its title. Would highly recommend Lesley if you are struggling getting to grips with social media and your website.